1. Introduction Marketing refers to the set of all the strategies utilized for the purpose of promoting or selling the services of any company. It always plays a key role in the success of all types of small, medium and large sizes of businesses. And, without the shadow of any doubt, the success of a marketing strategy heavily depends on how well it is planned and implemented, and how accurately it addresses the needs of the target audience for a business (Kotler & Armstrong, 2006).The current paper aims to analyze the marketing strategy of two different airline companies i.e. ...
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Andrew Jackson is often only synonymous with being a former president of the United States. He is rarely synonymous with the home he built over many years with his wife, Rachel Jackson. However, The Hermitage is a rich and developed piece of U.S. history that deserves to be shared and preserved. As a site that was built from the ground up, and remodeled several times over, it something to behold. Andrew Jackson became president in The Hermitage, as well as one of Tennessee’s most successful slave owners. He left a home that would become a family legacy, and ...