Introduction
Persuasion is a significant element of everyday lives. People are manipulated either intentionally or not to have perceptions against or for different ideas. The way people believe and judge things become a key factor to influence others. The Elaboration Likelihood Model explains the how different attitudes are made by use of persuasion (Yocco, 2014). Five different ways demonstrate belief; it is a form of communication where people can send out messages to others directly or indirectly. It is used as an attempt of influencing people’s decisions. It is a mode that utilizes more than words. People read deep ...