Essays on Cadbury Schweppes

Abstract

One cannot underestimate the importance of business ethics today, which is a set of regulations, policies, and practices that determine company's behavior regarding such controversial issues as bribery, insider trading, discrimination, corporate governance, corporate social responsibility and fiduciary responsibilities (Business ethics, 2009). This essay illustrates the correlation of business ethics and shaping of the public image of the company, attracting new investors and establishing long-term and reliable partnerships. Thus, ethical behavior is evident in the proper treatment of all stakeholders, including employees and customers, respect to the environment and fair market policies (Horton, 2015). The examples reflect the idea ...

Introduction

The leading companies with a global footprint in the soft drink industry are Coca cola, Cadbury Schweppes and PepsiCo. The rivalry between these giants has shifted gears from the pop fight to other product flavors in order to seek exponential growth. The main areas of comparison of the giants are by market size, growth rate and profitability. The market size has been on the rise with 2004 clocking at $307 billion and an increase to $367 billion in 2009 (Kish u. a., 2001). The growth rate has been on the decline largely due to market saturation in the United ...

Introduction

Ethics refers to the judgment of an individual on deciding right and wrong. During the decision making in corporations, the individuals are expected to make ethical decisions in order to ensure a morally “right” culture throughout the company. Other than various functions that an organization practices, ethics has also emerged as a key role when it comes to dealing with a corporation. (Ethical business practices: A Cadbury Schweppes case study, n.d.).

Need for “ethical officer”

Corporate ethics is a subset of corporate leadership, culture and the various programs that a company runs. According to a recent research conducted by Massachusetts-based Ethics Officer Association, the employees rated human resource department ...