Companies can access and market their products to different parts of the world due to advanced technologies, transportation, and communications systems. One great factor drawing them to worldwide market is the possibility of increased market size and growth opportunities presented by large customer base from different regions of the world (Cadogan, 2012; Twarowska & Kakol, 2013). Markets that generate high returns on investment for companies compared to domestic markets, especially countries with incentives and relying more on exports, can easily attract international firms. The search for economies of scale presented by a wider consumer base for companies can help a ...
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