Action Plan and Contingency Plan
Action Plan The action plan for Apple, Incorporated is to diversity its product mix as well as increase customer loyalty and expand its share in the mobile market. in the mobile market. The objective for the action plan will focus on 2 items: a) To expand sales to persons who do not own Apple's products and b) To develop and produce a new product or products which can help it to diversify its product mix. The strategy for this plan will include expansion of the company's marketing and distribution network to reach more consumers in unsaturated markets. Second, the ...