Business Plan: California Coffee House
Introduction Business establishment entails several considerations and analysis in identifying the suitable business model that the business should take as well as establish the market status for the purpose of guided strategic planning. In that respect, this analysis seeks to demonstrate the process of creating a business plan beginning with identification of the business location with the rationale for its choice, explanation of finance sources and the business’ nature. The plan further provides a competitive market analysis by application of porter five forces model and finally providing suitable marketing strategies for the business.
- Business model location The business ...
