Essays on California Pizza Kitchen

The new food product to be introduced in campus is pizza. Pizza is a flat, round oven-baked bread typically topped with cheese, tomato sauce and several toppings. Pizza is a food selection which is mostly preferred by young people. The market strategy which can be used for this product involves advertisements using posters and flyers and sales promotion by giving a free sample of the pizza as they purchase other food selections on the menu. Direct marketing can also be used whereby the food store seeks audience of the students. These strategies seek to inform the students of the introduction of pizza ...

English

Thesis Statement Whether you’re in Los Angeles, Chicago, New York or Boston, consumers have the advantage of walking into chain stores that have exclusive stores that cater to Gap, Anthropologie, and Starbucks to name a few. So, what makes these names so special in the context of the cities of the United States? All these cities and more, have chain stores like Gap, Anthropologie and Starbucks available there. One may argue that in the age of the internet where one can purchase just about everything online, why would you need these chain stores? Point noted, but the fact ...

1. Ben & Jerry’s is a perfect example of BI good case practice. To understand the concept better, the term “business intelligence (BI)” refers to technological solutions and other applications that support decision making process by analyzing data. (Phillips et al., 2006) The ice cream products market is quite saturated and according to some researches, competitive advantage depends on such criteria as price, quality and product variety. However, recent focus fell on healthiness of products and their nutrition value. Companies keep developing new products in order to accommodate the needs of the customers. Therefore, by using an online analytical processing ...

Executive Summary

California Pizza Kitchen (CPK) is a chain of dining restaurants which offers a wide variety of foods. However, much of its focus is on its premium pizza sector. The company has a total of 248 restaurants. Under this chain several restaurants like California Pizza Kitchen, LA Food Show, and California Pizza Kitchen ASAP are found. Its operations are widely distributed in thirty states and also in 8 countries outside the US [California Pizza Kitchen (n.d.)]. This report is an in-depth analysis of the company’s operations, using the framework specified by the RBV model.

The model depends on the basic identification of a ...

The California pizza kitchen has developed what can be described as a largely successful strategy in its quest for a competitive advantage in a market characterized by high levels of competition from other established pizza chains such as Pizza Inn, Pizza Hut and Happy’s pizza and local restaurants and pizzerias. This success has been as a result of a careful evaluation of the operating environment over time which has enabled the pizza chain develop strategies to meet its objective of to extending its leadership position in the restaurant and premium pizza market by selling innovative, high quality pizzas in addition to creative salads, ...

Executive Summary

Organizations operate in an environment that is highly uncertain and that is largely beyond their control. Environmental analysis not only feeds the marketing process but is the backbone of any planning process of an organization (Comeford and Callaghan , nd). For any organization to have successful business strategies it is imperative for the external environment to be analyzed. This paper will therefore explore the environmental factors that affect the business operations of the California Pizza Chicken-USA, hereinafter referred to as the CPK. To conduct the external environmental analysis the paper will explore the macro- environment (PEST analysis) and the micro-environment ( ...