Essays on Camcorder

When comparing two different types of digital video cameras, it really depends on what the needs are for the consumer. One camera I looked at is the Sony HDRCX900. It retails on Amazon for $1,298.00 and has a 3.5 inch LCD screen. It is a 2015 version, weighs a little over 3 pounds, has a remote commander, flash memory, and 12x optical zoom. The video input is 1080p. It is considered to be a professional compact digital video recorder with HD video. It also has built in Wifi capability (Amazon, n.d.) In comparison, a professional video camera is ...

Question 1

Brand positioning is essential for companies wishing to develop competitive advantage in a market. Strategies for brand positioning are based on two main platforms, competitors and consumers. Quality and price of a product are the two main attributes used for effective positioning of a product. This was also confirmed by Michael Porters when he came up with the generic strategy for competitive advantage. According to porter’s generic strategy, there are three approaches that can be applied to any product in any industry for competitive positioning in a market. The three approaches include, cost leadership, differentiation, and market focus. Differentiation entails creating a unique ...

Question 1

Residual income (RI) is calculated as the difference between the operating income and the minimum return on the assets. RI = Accounting income – (min rate of return (%) × average operating assets). If RI > 0, then the company is earning more than the hurdle rate (minimum rate of return), thus the proposed project is desirable. Value Added (EVA) is a special case of RI, calculated as the difference between net income (operating income after tax) and the cost of capital per annum. Therefore, unlike RI, EVA calculates the actual cost of capital, instead of the minimum rate of return and considers after-tax ...