Essays on Campanelli

Assignment 2

Strengths Neiman Marcus has a strong American luxury brand portfolio. Its strong customer loyalty adds up to its strengths. The company’s market sustainability is enhanced by its recession-resistant clients who have considerably high discretionary spending (Leslie, 2016). Besides, the organization has conspicuous, eye-catching multi-channel retail formats thereby attracting a large group of the upper middle class and the upper class. The organization’s departmental stores are located in upscale areas where the target customers including the celebrities and the wealthy class can access them.

Weaknesses

The store’s marketing and global exposure are relatively low compared with the standards ...

Essay

Generally speaking, are you for or against outsourcing outside? According to Campanelli and Panayides (2005), ‘most of the literature on outsourcing does not provide a rigorous definition of this phenomenon and is not clear whether or not it refers to trading in goods and/or services’.

Personally I see outsourcing as a cross-border employment of specialist in the areas of goods production and service provision.

Though ‘the decision by firms to outsource is often driven by as well as drives (i.e., is influenced by and facilitates) the emergence of specialist organizations in various fields’ (Varadarajan, 2009), I am against outsourcing overseas. It is so because I believe that

Outsourcing overseas takes jobs from millions of people which is really bad if we consider the existing rate of unemployment.

It is really a task to make people employed from overseas ...