Market strategies are effective when they identify and understand the audience and select appropriate channels to reach their audience. Effective marketing also differentiates itself from competitors. . Red Bull has accomplished these effective strategies, not only by using traditional modes of marketing communications, but also in using non-traditional strategies. Traditional strategies of marketing communications include the use of magazine advertisements, television spots, billboards and direct mailing of information or samples. Promotions through the use of discounts, rebates, contests, events and sponsorships or endorsements are also traditional methods. Non-traditional methods may include the creation of an entire magazine or the promoting ...
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