Fashion market has always been one of the most diverse and quickly developing. The changes in fashion trends and people`s tastes happen so often that fashion service marketers should be very flexible to meet all of them. Knowing the extreme speed of such changes, there is a question, whether the marketers should try to address all customers` expectations, which might be unrealistic quite often. This paper gives an answer to the mentioned question about fashion service marketing and customers` expectations. In fact, fashion service marketers really should delight their customers as the goal of their work is to ...
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