Essays on Caribou Coffee

I. MARKET RESEARCH

1. Market Size/Growth

The Starbucks Corporation is a famous franchise that has built a good reputation of operating coffee houses all over the world. In recent times, the Starbucks Corporation has grown to become the largest coffee house company in the world. The notion that the Starbucks Corporation is the largest coffee house company in the world is evidenced by its many stores all over the world which are spread out in over 60 sixty countries.

There are a number of reasons that could explain the massive growth of Starbucks’ coffee houses. The rapid growth of the coffee house industry is a major ...

STARBUCKS 2012: EVOLVING INTO A DYNAMIC GLOBAL ORGANIZATION

Apply the Five Forces Model, identify the issues. Competitive rivalry within an industry- Starbucks is in competition with both large and small-scale coffee product producers. Some of the major competitors include Dunkin Donuts, Caribou Coffee, and McDonald’s among others (Larson, 2008). The threat of new entrants- New entrants experience challenges accessing the distribution channels and choosing from the highest quality beans. It is due to the dominance of large companies such as Starbucks. The threat of substitute products- The threat is low except the caffeinated soft drinks produced by Coca-Cola and Pepsi. Substitutes pose little ...

History and Background of the company

Caribou Coffee Company is the second largest company in the United States (Press Release, 2013), that sells coffee, bakery items and tea in about 415 coffeehouses that are owned by the company. The products are sold in approximately 40 states and also in the District of Columbia, and in the 126 franchises located at different places worldwide. The Caribou Coffee Company was founded in the year 1992, the founder of company is John Puckett, who was a management consultant in the Bain & Company-a Boston based company. He has provided assistance to the other companies for the development of strategies and ...

Organization Theory (Starbucks Company)

INTRODUCTION

Starbucks Company started in 1971. It was started by Jerry Baldwin, Zev Siegel and Gordon Bowker (Thompson 1). Starbucks is the largest coffee company in the world (Starbucks Company Profile 1). They were roaster and retailer of whole bean and ground coffee, tea and spices (Starbucks Company Profile 1). At that time in the past they had only one store that was in Seattle’s Pike Place Market which was opened due to the inspiration of the Alfred Peet (Chew n.p). Starbucks was named after the first companion in Herman Melville’s Moby Dick. Company’s logo was ...

BUSINESS STRATEGY

Business Strategy According to Data Monitor (2011, p. 4) Starbucks is the world largest specialty coffee retailer with many coffee shops in 62 countries across North America, Latin America, Asia Pacific, Europe, Africa, and Middle East. . Since inception, the firm has been able to traverse the United States and globally and open franchises at an impressive rate. Starbucks headquartering is in Seattle, Washington and employs close to 182,000 people as at September 2013 (Starbucks to outsource its HR Function, 2013. P.17). The firm recorded $14,892.2 million in the financial year ending 2013. Jennings (2012, p.19) says ...