The vision behind forming the Mystic Monk Coffee is that Father Daniel Mary wants to help setup the business that would help them with the purchase of the Ranch that Father Daniel Mary wants. He is achieving this by serving a niche market of the coffee drinkers. This niche market is very large with more than 150 million consumers. There are also expansion plans that Father Daniel Mary has in mind. He wants to increase his sales and wants to buy a bigger Roaster to meet the demand. His marketing techniques are aggressive, but only limited to word of mouth and ...
Essays on Carmelites
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