Instant Coffee Industry in UK:
Coffee is considered as one of the well-renowned beverages in the world. According to research by Mintel in 2012, the retail market of UK reached 1 billion pounds for the first time (H&CNews 2014). The people living in UK consume about 2.8 kg of coffee every year (IBIS 2014). However, people do not consume much coffee in UK as they do in other European countries like France and Germany. The coffee market of UK is of only 33% of German and 50% of French coffee market (H&CNews 2014).
The coffee market in UK is mainly dominated by ...