Introduction
This paper seeks to conduct an analysis for the financial performance of Lexus in relation to other industry competitors; Jaguar, Mercedes, Porshe and BMW. In order to arrive at objective results, the analysis will compare various financial and performance metrics for the businesses. It is a purely objective analysis that will be based on the figures obtained from the annual reports of the companies.
Return on capital employed (ROCE)
Return on capital employed is a metric for a company’s profitability and the effectiveness of its capital employment. ROCE = Profits before interest and tax/Capital employed. A significantly huge amount of ROCE is a clear ...
