Essays on Casio

The five porter’s model that was developed in 1980 has transformed into a vital tool for analyzing a firm’s industry in strategic processes and it is founded on the perception that a corporate strategy should encounter the threats and opportunities in the firm’s external setting. Precisely, competitive strategy of a firm should be based on the comprehension of the industry structure and the manner in which these structures can shift. As a result, Porter introduced five competitive forces that nurture every industry and every market because they form the determinants of the level of competition and, ...

Abstract

Innovation is not only about coming up with new inventions but it is also about how the product is marketed. Many a times an excellent product fails in the market due to poor innovative marketing strategy. Therefore, it is important to integrate the concept of innovation circle with marketing theories. Camera industry is a classic example of why some companies failed because of lack of a good innovative marketing plan while others succeeded. Kodak was one of the pioneers in the digital camera industry. In fact, it was one of the first who introduced digital camera in the marketplace. However, due ...

Market Analysis

Company: EMWATCH INC. is a manufacturer and seller of multifunctional wristwatches. Its product is based on integrative technologies that enable the watch to support multiple functions such as camera, mp3 players and cell phone in addition to providing the traditional function of a watch – telling time. The company relies on the uniqueness of its product to compete in the mid-range wristwatch market. The design of the product as well as its marketing strategy is developed personally by the company’s top management. The company’s mission and vision statements focus on adapting state of the art technology for their products and ...