Chapter I. Firm foundations and castles in the air
The chapter focuses on the two investment theories, the castle in the air and the firm foundation. According to the firm foundation theory, investing involves knowing the real value of the investment and make decisions based on the real value. One of the examples to explain the concept is investing in Coca-Cola Corporation wherein investing in the company’s stocks requires determining the actual value of the company. In terms of the castle in the air theory, the concept implies that investments should be a response to what others are doing, and the returns for such investment can be ...
