- INTRODUCTION The objective of this study is to evaluate and examine the British Petroleum’s innovation process. In addition, the style of the business along with the structure of the organization is taken into consideration. The study revolves highly around the innovative culture of British Petroleum due to which the innovation objectives are separately described. Moreover, the external environment of the business is also taken into consideration as it would help in analyzing the environment in which the business operates (PESTLE analysis) along with the risks involved in the business. Operating in a competitive environment surely creates challenges ...
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