Essays on Chandon

Childhood Obesity: An Overview

The rate of childhood obesity remains to be high in the past years. According to the Centers for Disease Control and Prevention (2015b), 17 percent of children and teenagers or 12.7 million young individuals in the United States are affected by obesity during the past decades. Childhood obesity in children is determined by the child’s body mass index (BMI). Compared to children of the same weight and gender, a child is considered obese if his or her BMI is in the 95th percentile (Anderson & Butler, 2006). This is a serious condition. Obesity increases mortality and morbidity and presents ...

Introduction / Thesis

The topic chosen for this discussion relates to the prevalence of childhood obesity in America today. Pediatric obesity is a major health challenge today, and the obese children face risks of having metabolic disorders and lower health-related quality of life. There are greater chances of cardiovascular disease risk factors plus psychological and social problems among the obese children. The health-care costs related to pediatric obesity are expected to rise in the United States as asserted by Katzmarzyk et al. (2014). Based on the published information by Centers for Disease Control and Prevention (CDC), advertisements and marketing of junk food ...

Marketing is distinguished by effective communication between the producer or the seller to the customers, with an objective of offering their services, or selling their products to them (Kotler, 2008). In most cases, communication is vital, simply because customers get the knowledge about a product or service through communication. Therefore, marketers do all they can to reach to their customers efficiently, and offer the product or services they have for them to get their goal, which is selling and making money. Therefore, the discussion hereunder will identify the marketing plan for Cycle-Gen, which is a pedal power for the ...

Introduction

As a luxury brand, Moet and Chandon targets customers who can afford a lifestyle accessorized with fancy champagne that translates a bourgeois status quo. As a result of the merger of Moet and Chandon with Louis Vuitton in 1987 (Blavin, Dghaili, Morselly & Tesseire, 2010), the spirit brand was positioned as a “must have” beverage, just as Luis Vuitton represents a mandatory brand that has to be present in high society ladies’ wardrobes. Not only because it is part of Louis Vuitton Moet Hennesy (LVMH) group (Blavin, Dghaili, Morselly & Tesseire, 2010) is Moet and Chandon targeting high class women, but also because of the specific traits ...

Literature Review

Summary The literature review covers the challenge faced by McDonalds in the increasing opposition to marketing its products to children and having an image for producing unhealthy foods. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Summary 1

Section 1: Summary of Business Problem and Research Objectives 2 Section 2: Literature Search and Review 2 Analysis of the Literature Review 5 Section 3: Research Objectives and Methodology 6

Research 7

References 7

Section 1: Summary of Business Problem ...

Business Analysis: LVMH Moët Hennessy Louis Vuitton (Name of Course)

Introduction

LVMH Moët Hennessy Louis Vuitton is the world’s largest luxury products group, with sales of nearly 30 billion Euros in 2013. The company controlled by French billionaire Bernhard Arnault has transformed in the last quarter century from a clothing manufacturer nearing closure into a conglomerate that controls over 60 luxury brands (The Economist, 2012). It is considered the pick of the luxury groups, generating higher returns and better profitability than any of the competing luxury groups worldwide. Building a reputation for craftsmanship and quality matched by few, the ...

Literature Review

(Name of the Writer)

Summary

The literature review covers the challenge faced by McDonalds in the increasing opposition to its marketing its products to children and the image of its food products being unhealthy. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Section 1: Business Problem and Research Objectives

McDonald's Corp. is in the business of running a fast food chain, one of the largest worldwide. It serves fast food like burgers and French fries to people from all age groups and has a chain of over 30, ...