Social changes refer to changes that happen over time affecting the behavioral patterns and accepted social norms and practices. Marketing as a practice has both a philosophical and practical definition with regards to its applicability in society.it can basically be defined as the activity and set of institutions for creating, communicating and delivery of offerings that have impacts on clients and society alike. By implementing social changes in the field of marketing, the benefits accrued from such endeavors are plentiful and more often end up having long-term social and economic effects. Examples of social changes that have been implemented ...
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1) Reading over the points that both Dr. Shiva and Chandy/Gertz make about globalization, I firmly believe that both of their positions can be valid. I agree with Chandy and Gertz that globalization has, in fact, reduced poverty, much of it in ways that are not readily apparent. The increase in economic growth for developing nations due to globalization is ostensibly good for everyone, as it allows for the resources and infrastructure to eliminate disease, hunger and war. However, I also see Dr. Shiva’s points, as she claims that globalization is also changing these cultures for the worse, ...
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