Business
Summary Firewire is a surfboard company headed by CEO Mark Price, the San Diego based company is leveraging on the demand for surfboards by waterdogs and professional surfers alike. The problem with the company is that they are relatively new in the industry and their first introduced products are generally traditional made. However, the new generations of surfboarders are looking forward to boards that can be made customized according to their preferred shape and sizes. In addition, the company is also baffled by the cost of the step by step manufacturing and development of the new boards. This analysis ...
