The purpose of the findings in the paper is based on the emphasis of the strategic management of H&M with the main research problem being to undertake an in-depth analytical approach to the company's strategy of marketing and how it is being implemented. The paper will begin with a overall introduction with a measure of background information related to the research question with descriptions of the defined processes, benefits and challenges met in strategic management. The practical aspect will comprise of the exhausted analysis of the strength's of the company, its weaknesses, opportunity and strength.
Company Information
Hennes and Mauritz also known as ...
