Investigative Study: Hotel Industry in Singapore
Abstract The hospitality industry, which has become today one of the largest industries in the world economy continues to grow rapidly. There is strong competition among the enterprises of the hotel industry, the hotel and each enterprise seeks to gain its market segment. In order to not only keep their business, but also to develop the company in this sphere needs money, which can be obtained only from the client. Therefore, the hotel should be able not only to attract, but also to encourage the client to purchase their services, and to return again and again. The success of ...
