External and Internal Environments
Background Founded by Michael Dell in the mid 1980s, Dell Computers is one of the leading computer technology corporations in the world. At the height of the technology boom of the early 1990s, Dell reached a level where it had grown too large too fast to a point that it had to make radical internal changes to stay profitable (Fleisher & Bensoussan, 2007). The company’s rock bottom was in 1993 when it lost a considerable portion of its market share, saw its cash flow and net income drop to $20 million and negative $ 40 million respectively. This called for rapid strategic ...
