Web Site Evaluation Memo
For this evaluation I have chosen the website from the category Product/Brand Site. It represents one of the most popular brands of products for kids and their parents - Chicco. The first impression that I received from the site www.chicco.com was rather pleasant, as the color scheme and effects chosen for the home page are calm and give a comforting feeling. In this way the approach to the target audience is chosen in the right way. There are several navigation techniques used here. First of all, it is standard horizontal menu with drop-down lists (see Fig.1) and vertical ...
