The Macdonald’s case demonstrates the concept of strategy as defined in the text. From the case, a strategy is perceived to be a mix developed to enhance business growth, to attract, please and retain customers. Besides, it presents the ability to have a better competitive edge via successful competition in the market. Endless desire to achieve set objectives is also a recipe to strategic competitiveness. These however can only be achieved by reorganizing a business’ operations. Notable strategies employed by the Macdonald’s Cooperation revolve around cost leadership, differentiation and focus strategies. The case also provides a nice lead-in to discuss anticipated environmental changes ...
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