The last one decade has been marked by a great evolution of how advertisements are translated. This process is currently known as “advertising localization” and focuses on dealing with having a successful translation of adverts from one language to another without changing the objective of the particular advertisement (Malmkjær & Windle, 2012). The act of advertising is an important tool when it comes to informing the consumer on the diversity of the products present in the market (Chidiac & Saliba, n.d). Various factors have led to the evolution with some including the trade intensification and the globalization of the economies. ...
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