Abstract
The purpose of this assignment is to build a basic understanding of family businesses. Family businesses are those which are owned and operated by family members which are related to each other by blood or marriage. In family businesses, most of the employees come from within the family and the decision making power lies at the hand of the elders and influential of the family. Family owned businesses still follow traditional approaches to profit making however; non family businesses are more open to new and innovative business ideas. SWOT analysis has been presented on general family businesses. The SWOT ...