Introduction/ brief company background information
Apple and Microsoft have been two rival companies that have thrived based on differing approaches in their functionality, leadership profiles, product specification and target market. However, thriving in such a market, there are fundamental decisions that have to be made; some that lead to failure while others lead to success stories. Therefore, to many managers, the best they can hope for is to remain a success story, an icon in the marketplace, and competitive market. This might sound to be a far-fetched theme, but in a business empire, the ultimate goal is to make a profit and remain marketable and supreme over one’s ...
