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1. Executive Summary.. 4 1. Introduction.. 4 2. Porters five forces (Task 1). 5 2.1. Threat of Entry 5 2.2 Power of Suppliers. 6 2.3 Threat of Substitutes.. 6 2.4 Competitive Rivalry. 6 2.5 Power of Buyers. 6 3 PEST Analysis 7 3.1 Political Aspect 7 3.2 Economic View.. 7 3.3 Sociological View.. 8 3.4 Technological View 8 4. SWOT Analysis.. 8 4.1 Strength 9 4.2 Weakness 9 4.3 Opportunity.. 10 4.4 Threat 10 5. Marketing and Positioning strategies (Task 2) ...