Understanding the factors that lead consumers to buy goods helps companies to determine the best marketing strategy to employ in order to sell their products and gain customer loyalty. It involves analyzing the way consumers think and reason, what factors they consider when selecting a brand, how they are influenced by their surroundings, how much effort they put into knowing more about various products, and their motivation and decision strategies when choosing between two or more product alternatives. Apart from these, consumer behavior also includes how they purchase, use, and dispose the product. It also determines its relevance in society ...
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