In the research paper authors investigated reasons of huge and costly staff turnover in sales sector (50% in the first year and 80% in first 3 years). According to Robert N. McMurry, high staff turnover is really a big problem due to high expenses on education and trainings. Authors decided to develop a new concept of sales ability essence to solve the problem. Authors point out that there are 2 essentials of a salesperson. They are empathy and ego drive. Empathy (E) is the ability to feel and understand other people. Ego drive (D) is an inner need to conquer. Empathy ...
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Abstract
The main core of the marketing plan is making the Marketing MIX effective and balanced that is carefully planning what product would you like to offer in the market. It's not enough that you wanted to earn profit; you also have to be passionate about what you're doing. These elements of marketing have been proven to be very effective in many businesses and companies. Perfect mix must be created to in order to establish communication with the target market and thus, producing more sales. They have to keep in mind that customers are always looking after the price tag ...