Likert Scale
The preceding Likert scale reflects a total of 7 questions that would provide a significant and substantive understanding of how consumers feel about quinoa. According to both Gebreyes (2014) and Ancient Harvest (2016), quinoa is becoming extremely popular among consumers because it offers a heavy amount of protein content and is a perfect substitute for breakfast cereals and side dishes such as rice and pasta that would traditionally be a part of lunch and dinner (2014; 2016). The grocery stores would want to know the viability of quinoa products selling at its store and the 7 questions would provide ...