Essays on Coca-Cola Enterprises

Coca-Cola Enterprises is the largest manufacturer of soft drinks in the world. As a result, it sits on the 13th position in the 2016 Global 100 list of companies. Its operations affect the entire spectrum of sustainability from economic, social, and environmental. Its impact on the sustainability dimensions is further raised by the expansive nature of its operations. Its operations cover expansive business processes that include the supply chain, logistics, as well as waste management among others. As a result, the company inherently has a large carbon footprint. It was in recognition of this fact that the company took ...

“The brand that refreshes the world, inspires moments of optimism, creates value, and makes a difference” –Coca-Cola Company.

Overview Businesses operate within the community, which includes the people they employ, the consumers, and the policy formulators. It is important for businesses to market the idea of being a good citizen by exhibiting community-minded behavior. This makes the concept of corporate citizenship an important consideration for many businesses. Corporations are considered paper citizen and in that view, every citizen has a responsibility to fellow citizens. Corporate citizenship is an important managerial and strategic factor that crafts an instrumental view of the relationship between business and society (Carroll & Shabana, 2010). Big corporates in the world today are becoming more ...