Introduction
International marketing is increasingly becoming a crucial part of business operations. That is given the growing need to venture into foreign markets. Thus, application of suitable marketing strategies that suit the target market and customer need is crucial to brands success. In that view, this report seeks to demonstrate the strategies application by choosing an Australian Company that seeks to launch its products in a foreign market. To achieve the objective, the Gloria Jean’s Coffee brand is chosen with a plan to venture into Chinese market. In that view, the report provides an overview of the company and the target markets ...
