Essays on Colgate-Palmolive

Assignment #5: Product Management, Branding and Pricing Strategies

Colgate-Palmolive as a whole seems to be excelling in terms of profitability and performance, within the global market. According to the Colgate-Palmolive 2015 Annual Report, their worldwide net sales were over 16 million in the last year alone. The company has become increasingly popular for its longtime production of high quality oral products and home care items. However, there are plans to expand the company’s operation into newer, more relevant products. Following this, Colgate has chosen to introduce a new product segment under pet nutrition. The Colgate brand is mother to world-renowned brands such as Ajax and Softsoap. ...

What is the case statement? What decisions does P & G need to make?

The Procter and Gamble Company has to revise its advert if it is to make a positive impact in the market. The proposed ‘Mumbles’ advert is comparative and implies negative notions on the use of Colgate and Palmolive’s ‘Simply White’ product. This form of advertising, is also involuntarily shifting the viewers’ attention to the rivalry between the two companies: when the objective, and this is an educative guess, is to show the brand’s prowess over the rival’s brand. P&G, therefore, needs to revise its advertisement approach towards a more positive and more product oriented approach. P&G ...

The case study ‘Brighter Smiles for the Masses-Colgate vs. P&G, focused on the working mechanics by the two American consumer giants, on how to connect with the target market and strategically outdoing the competition.

The following are the case analysis and answers to the questions pertaining to the case study.

What is the case statement? What decisions does P & G need to make? The case statement is the introduction of Crest Whitestrips by P&G that revolutionized the oral care market, by allowing the consumers to whiten the teeth in the convenience of their home and the inception of a new category that became a cash cow for P&G in the tune of millions of dollars, ...

Introduction

The concept of marketing is extremely broad; in fact it has such dominating options in it that deem extremely significant as far as managing a company accordingly. Marketing specifically means to market the products in a market using different aspects and knowledge management system (KMS). An organization which has a powerful and effective marketing function and workability effectiveness and position would be more worthwhile and effective as compared to the companies which are unable to apply the relevant technique of the marketing management in particular. In the field of marketing, enhancement in the brand is the core specific value for the sake ...

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Background

The Colgate Palmolive Company (CPC) is basically an American based multinational consumer Products Company which have a focused on the production, marketing and distributing of households, healthcare and personal products including detergent, soaps and oral hygienic products in particular. The product line of the company including toothpaste and tooth brushes as well. The company has its headquartering located in New York City (NYC), United States. The brand of Colgate list down in 10 most valuable brands of the world and it is one of those companies which had a perfect tract record in terms of increasing the ...

Introduction

In Finance, Capital Structure means the way a company finances its assets through debt and equity. For example, if a firm is known to have financed 70% of its assets using debt and 30% using equity then the company is said to have a leverage of 70%. The higher the leverage, the more risky is the company from financial and investment perspective. There are different theories on the capital structure. Modigliani and Miller are known to be the founding fathers of the capital structure modeling in a perfect market. In a perfect market as per Modigliani and Miller it does not matter how a company ...

Abstract

This paper is devoted to the Clorox Company financial research. The research includes analysis of financial statements, analysis of financial ratios, bonds and stock valuation methods, calculation of dividends growth rate, description of constant-growth model, calculation of beta coefficient of stock, calculation of standard deviation of stock, calculation of weighted average cost of capital. The computations are based on the data collected from annual reports for the years 2007-2011. Calculations were made using appendices and excel spreadsheets. The arguments are supported by analysis of financial performance of the Company.

Introduction

In accordance with Bloomberg (2012), Clorox Company is a large manufacturer ...

Unilever Limited along with Procter &Gamble and Colgate-Palmolive are the leading international companies active in the market of FMCG (Fast Moving Consumer Goods) today Performance figures for Unilever for 2011: In the year 2011, Unilever had a business turnover of 46,467million Euro and a operating profit of 6433 MEur. It declared a PAT of 4,623 MEur. As with trends, the majority of the company’s turnover comes from the new and emerging markets of India, China and East Europe. [Annual Report 2011] The Corporate strategy of the company is not only obsessed with growth but it lays clear ...