Essays on Collective Memory

THE PROCESS OF CREATING Coca-Cola as an Iconic Brand

Advertising brands for commercial products flood the media constantly, vying for the attention of consumers. Some brands have become icons, enduring for decades and requiring little more than the sound of their name or a glance at their logo to bring their product to the mind of their target audience. These include McDonalds, Nike, and Coca-Cola. Far more than just a service or product, these brands have impressed themselves on the consciousness of the public as an icon. Iconic brands are instantly recognizable and illicit an immediate emotional response connected to past relationships with the brand and instantaneous top-of-mind ...

Over centuries, white supremacy always put domination on those who were fair-skinned than those who were black. There was white privilege that put the white ones ahead in freedom, opportunities and rights to the point that the black ones were left behind to be treated more as slaves, mainly because they lacked the higher value of having white skin color. This was the dehumanization of African peoples even in the United States, in which they were reduced to the status of a chattel just for the sake of enslavement, as well as, economic exploitation. There was white supremacy for ...

A Rhetorical Analysis

In order to have a solid ground for rhetorical analysis, this paper has chosen a particular angle of collective memory as the artifact to be studied. Because collective memory deals with a memory of an event shared by a certain group of people, it is only fitting that we examine an event of national importance, something that had marked in the history of America and the World. One event that falls into that category is the 9/11 incident. Thus, in this paper, we will try to analyze a collective memory by dissecting the rhetorical appeals and tools used in an online article dedicated to ...

Films play a big role in the representation of society, in the cultural, political, and social scenes in society. Various genres of the film act to different effect in the society, with some providing educative insights, political activism in film, entertainment, all depending on the nature of the film. Film has found use previously as a tool through which directors and activists have utilized in the portrayal of historical events; the intention being to present the occurrences in as much a real way as to have an impact on their targeted audience. Historical events are often mucked by unpleasant occurrences, which the ...

The Pacific War in History and Memory

Nuclear bombings The atomic bombings of 6th and 9th August 1945 at Hiroshima and Nagasaki remain among the most significant historical events of all time. The event is of special significance to Japan being the only nation that has ever experienced the effects of nuclear destruction in war. As stated by Dower, “The cities of Hiroshima and Nagasaki are a symbol of the tragic absurdity that war can bring to a nation.” Although Hiroshima’s physical location is in Japan, its experience of the atomic bomb has been transformed into a transnational and international incident that is discussed by all nations. ...