Introduction
General Motors ignition switch recalls crisis is one of the most global recalls, which have ever happened in automotive industry. Not only has the company already recalled almost 800,000 vehicles across the United States of America, but also it forfeited US$ 900 million to the government as a compensation fund for the potential victims. In addition, by April 2014 the global recall rate of the GM cars reached the point of 30 million vehicles, inflicting serious damages to the company reputation and its financial standing. Despite the fact that the company is one of the strongest financially and ...
