Introduction
The present paper provides an analysis of the mission and vision statements of two companies – Patagonia Outdoor Clothing and Columbia Sportswear.
What is Mission Statement?
A mission statement is like a guideline for an organization and its members. It guides and directs the employees of an organization towards the individual, collective and ultimate goal of an organization. It is supposed to provide them strategic leadership, direction and also supposed to motivate all employees alike (Lewis, Goodman, Fandt, & Michlitsch, 2006). This statement summarises the vision of any organization or company in a few sentences, what the company wishes to establish and be in the future as a ...
