Starbucks Corporation is a global company that deals with coffee, salads, snacks, espresso drinks and pastries. So much is involved from the time, the cocoa beans are manufactured to the time that they get to the consumer to form a steaming cup of tasty coffee. Starbucks has employed the use of multiple distribution channels so that they can obtain a competitive advantage over other firms in the coffee industry. Making use of a hybrid of channels has led the company to grow rapidly as it presently has several stores and franchises worldwide.
Firstly, Starbuck sells its coffee by directly retailing it to the ...
