INTRODUCTION
Color Kinetics Incorporated (CKI) used the Disruptive technology. Disruptive technology refers to the technology in which when introduced it displaces the technology that has been established. This particular technology was applied in the case whereby CKI targeted its products to a different market that is the merchandising, retail and architectural as well as display industries. It was initially selling its products to the professional and entertainment industries. The particular change that CKI applied is also known as visual or “Retailtainment” merchandising. (Narayandas, & Caravella, 2001). Through the application of the visionary market sales strategy, CKI was able to succeed in ...