Essays on Comity

A Reflection

This article is about customer relationship management using the social media. These forums enable the product managers understand how the customers view their products and the recommendations that they suggest. These CRM’s also provide a source of raw data that has not been manipulated nor tampered with (Comity Technology Advisors, 2010, p.1). If such data is used correctly, it may result in helping companies create better products that suit the customers more. Such an advantage keeps the practicing companies ahead of their competitors. The author is also urging companies that have not embraced this trend to do so because ...

Reflection by Your Name

Customer Relationship Management (CRM) is a set of practices that organizations use in their interaction with clients. Comity Technology Advisors in the article Walk before You Run emphasize the importance of CRM for achieving organizational objectives and the ever-growing complexity of managing customer relationships in the modern environment, which is characterized by a two-way customer communication and rapid social media development. The authors also suggest that the use of software for CRM can help companies to capture all the relevant aspects of customer interaction and to raise CRM strategy on a new level.

The article mainly addresses marketers and business specialists, as ...

A Reflection by Your Name

Innovation is a buzz word in modern day businesses and in fact it never went out of style. It is innovation that has enabled certain companies to stay ahead of the rest and command a premium in the marketplace, products, services and stock value. However, the lack of innovation process and management in an organization leads to underutilization of its most valuable assets in namely: knowledge, ideas, experience and judgment of the workforce. The article represents a framework of Innovation Management 2.0, incorporating the development of both tools and philosophies that enables the employees to be engaged much more fully in the ...

Reflection by NAME

The article Walk before You Run by Comity Technology Advisors focuses on the topic of Customer Relationship Management (CRM) and on the rising importance of this function for modern organizations. It describes the recent trends in the internet environment, which make it more interactive and facilitate continuous exchange of information among people. This fact opens new opportunities for companies, however it also poses additional challenges and adds complexity to the existing CRM practices. The authors suggest that specialized CRM software systems should be implemented within organizations in order to manage the increasing sophistication of relationships with customers and to ...