Essays on Commercials

Advertising has over the years transformed to become a necessity in both the corporate and the social sphere. The different forms of advertising that range from TV commercials to billboards and social media ads have got massive critic and reviews on their effect on society. While they are regarded as strategic investments for the businesses, they have been found to promote values that are directly opposed to human well-being, environmental and a fair society. These conflicting views, however, do not refuse the massive strides in innovation and creativity that the sector has amassed over the years. A section of ...

Introduction

One could hardly imagine a resident of the developed country who has never delved into such aspect of popular culture as sport – either by buying a soccer ticket, buying exactly the same sneakers model David Beckham was wearing in that Adidas commercial, following the Olympics on TV or hunting some rare baseball cards. In the modern world, sport activities have become extremely different from the leisure games they used to be as they were invented. In the recent decades, significant societal, economic, political and cultural transformations turned sport not just into a socially meaningful phenomenon but rather in an ...

Many companies post their mission and vision statements on their websites in order to make it easier for the customers to get to know the goals of the company. Coca Cola is one of the biggest international companies. It has also posted its mission and vision statement online. In its mission statement Coca Cola claims an ability “To refresh the world; to inspire moments of optimism and happiness; to create value and make a difference” (Coca Cola Company, 2017). It positions itself as a beverage industry that can easily refresh everyone in the world which happens to be the ...

Consumer culture became a popular topic for sociological studies in the 1990s as academics realized that consumption was noteworthy, independent of its connections. Consumerism is a huge part of our society, so much so that it is difficult to separate it from everyday life as a phenomenon in its own right. There are many different sociological perspectives which can be applied to consumer culture; two such viewpoints are the Functionalist Perspective, which asserts that consumerism is necessary for the good of society, and the Conflict Perspective, which argues that consumerism only serves the corporations selling the products, and not ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016). The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

Executive Summary

This section looks into the inception of Disney Store in South Korea, which is the country of interest. Disney Store is a retail outlet that specializes in sales of merchandise that are unique to Disney. Disney Store traces its roots back in 1987, in Glendale, California. A country analysis of South Korea was done with detailed information being noted as far as population, GDP, per capita income, aesthetics, political system, legal system and the living conditions in the country just to name a few of the areas tackled. This was followed by an economic analysis of South Korea where ...

The Post War society was going through a transition period. The milestone document of the United Nations in the history of mankind is The Universal Declaration of Human Rights (UDHR). With this document, the United Nations have protected human rights regardless of gender, race, religion ethnicity etc. The United Nations agreed that every person is free by born and he/she should be respected. He/she must be considered as human being and thus her rights of freedom must be protected. The two incidents were very important in the world history; first is the Civil Rights Movement and the feminist movement. ...

Sexism is still prevalent amongst us as it was in the historical eras where women did not possess much value in the society. The practice has now shifted to media and technology through advertising and films that outline the expectations the world has concerning the females. Jean Kilbourne has been at the forefront of disrobing the tactics that advertisements utilize that continue to shatter the respect and value of womanhood. This essay conceptualizes on the primary ideas that Jean Kilbourne presents in her documentary titled Killing Us Softly. For years, females have strived to earn their equal and rightful ...

It has been said that obesity is a challenge for many countries, among them developed ones too. It has been also said, that the US is the first in the ranking of obese people among developed nations. The questions that I raise in this essay are as follows: why is obesity a recent issue and where it comes from? Why do Americans tend to be heavier in body weight than inhabitants of other countries? In order to approach those questions, firstly, I will analyze the cultural dimension of eating in an American way since the society, cultural traits and ...

Introduction

Portakabin is a company that concentrates on the designing and delivery of modular buildings to its customers. The company is dedicated to providing its clients with quality products and services that match their needs. The initial company market dealt with the construction industry with a concentration on portable buildings that offered on-site storage and accommodation for the clients. However, the company has diversified its market by extending it to include schools, medical centers, and offices as well. Portakabin (2011) reveals that the company is one of the most recognized and well-established brand image. Its brand image is enhanced by ...

THE PROCESS OF CREATING Coca-Cola as an Iconic Brand

Advertising brands for commercial products flood the media constantly, vying for the attention of consumers. Some brands have become icons, enduring for decades and requiring little more than the sound of their name or a glance at their logo to bring their product to the mind of their target audience. These include McDonalds, Nike, and Coca-Cola. Far more than just a service or product, these brands have impressed themselves on the consciousness of the public as an icon. Iconic brands are instantly recognizable and illicit an immediate emotional response connected to past relationships with the brand and instantaneous top-of-mind ...

Television commercials give a wider image on the exposure of children and adults in societies to the world. Advertisements and highlights in commercial television nature young people’s behaviors and norms. These publications include the taking of alcohol that affects the youths in societies. Sexual content, violence, and diets with calories are some of the effects of television commercials, especially for children and teenagers in societies. These effects of television affect children and teenagers privately or socially. Over 750 million people always have access to videos in the world today. In most cases, it is acceptable for children to ...

Introduction

Skechers is a high performance and lifestyle footwear company located in Manhattan Beach, California, which was founded in 1992 by current CEO Robert Greenberg and his son Michael. It was first incorporated in 1992 in California and then reincorporated in Delaware in 1999 while keeping its headquarters in California (Skechers, 2016b). As of fiscal year 2015, it owned and operated in the United States 119 concept stores, 155 factory outlet stores, and 117 warehouse outlet stores. Internationally, it also owned and operated 82 concept stores, 41 factory outlet stores, and five warehouse outlet stores. It has more than 1340 ...

Coca-Cola is the world leading soft drink making company that has operations in more 200 countries in the world. The company has a strong brand recognition across the world with approximately 94% of the world population cognizant of its logo (Hitesh). For companies to profit from their marketing activities, they must be able to curve out a target market to aim its marketing activities. A target market is a group of customers that a company has decided to dedicate its marketing efforts and eventually its products and services (Callen, 4). Target markets can be based on geographic segmentations (geographical ...

In 1985, the Dire Straits sang about their desire to be on MTV, watching the channel from a working class person’s point of view. MTV has dominated society and promoted countless number of bands over time, creating the rock star generation and pushing the music business toward commercial success. Music television is a prominent part of modern society, as every hit song has an accompanying music video, and these videos are becoming more and more productive. Before music videos were such an important part of society, television was at the forefront of creating a movement to put musicians ...

Advertising has become a significant part of American society in today’s world. One cannot go half an hour without seeing, hearing, or reading an advertisement of some kind. From labels on t-shirts to billboards, advertisements have become a prominent part of the daily routine for all Americans. In turn, advertisements have a significant influence on the population because of their prominence and frequency. Advertisements in the twenty-first century blur the lines between traditional and subtle, appearing in many intrusive ways to the point where the viewer does not always realize that they are seeing an advertisement (Hitchon and ...

Yao Ming

National Basketball Association is a very elite closed society for the best of the best only. NBA is all about the high jumps, three-pointers, dribbling, rebounding, two teams and one winner. However, one pattern distinguishes it from most American professional sports – racial dominance. According to the Institute for Diversity and Ethics in Sports, the NBA in 2015 consisted of 74,4 % black players, 23, 3% white players, 1,8 % Latinos and only 0,2 % of Asians (Lapchik, Guiao). Yao Ming, a boy born in Chinese family of two basketball players. In Shanghai, the biggest city in China he could ...

Intensified Research of Ridley Scott

Intensified Research on Ridley Scott There have only been a handful of filmmakers who had been able to stand out from the crowd of great film personalities that ever flourished in Hollywood. These filmmakers may not be the ones who made the most popular film in the world or the ones who made the most critically acclaimed or commercially successful films yet. Instead, these people are the pioneers that proved how significant movies can become for popular culture by influencing almost a couple of decades of filmmaking and/or lifestyle choices. Works of this handful of filmmakers, hailed as classics ...

Introduction:

This study seeks to examine the relationship between famous athletes in television commercials and consumer behavior. The research topic is significant since celebrity endorsements are common techniques used to market products by companies. Many local and multinational brands utilize celebrities in advertising. The main reasons for this is that celebrities have large followings of fans that greatly associate with the celebrity. Therefore, the celebrity can easily sway this target market towards purchasing a specific product. Brands pay celebrities to become brand managers, brand ambassadors, brand characters, offer expert advice, and as role models of a desirable brand quality. The ...

Quasi-experiments are research designs that attempt to mimic an experimental design. However, the researcher cannot control the assignment of study participants to groups: a key feature for true experiments (Wadsworth, n.d.). This paper explores quasi-experiments as a research design.

Part 1

Advantages of Quasi-experiments Firstly, quasi-experiments, as the name suggests, are not true experiments. They contain elements of both a true experimental and correlational research (Jackson, 2012). Therefore, they allow the researcher to obtain stronger conclusion compared to when they conduct a pure correlational research. Secondly, quasi-experiments are useful in circumstances when conducting a true experiment is either infeasible or very ...

Japanese and American Commercials

For reaching out to the target consumers to purchase a particular product or to take an action regarding the product or service, many companies use television commercials both on television and on the radio in order to communicate to the target audience. The primary use of commercials is to introduce a product or service to potential consumers and persuade them to be part and parcel in consuming the product or service. Japan and the USA have different ways of relating information to potential consumers. These differences are caused by the following factors; First in America, the product is the ...

Objectifying Song: Drake- “Hotline Bling”

Drake’s 2015 song “Hotline Bling” contains sexist lyrics that objectify women and effectively imply the technique of slut shaming and male dependence. The overlying theme of these song is the idea that this woman has lost all of her self-respect because her boyfriend has left her, showcasing the objectifying idea that men are responsible for the identity of females. When he sings this song, he is implying that men are dominant in romantic relationships and women make decisions about their morality and their respectability based on whether they are single or not, out of respect to their boyfriends. ...

Worshiping celebrity heroes is a worthwhile activity. Discuss

As far as it can be remembered in the history of the world, human beings have worshiped others who seemed to be bigger than the general public. Apparently, such “larger than life” people have sought for inspiration, as a way of running away from the routine, ordinary lives, as well as hope. In the current day, in the U.S., people have taken this practice to a higher new level. For instance, the social media such as Twitter and Facebook have greatly driven the fascination of wishing to know more about the lives of the celebrities (Cashmore, 2006). Notably, some ...

Claim

Is it permissible for organizations in the pharmaceutical industry to engage in aggressive product promotion using nonfactual fictional information to woe clients at the expense of their health?

Explanation of the claim

In the recent years, there has been stiff market and product competition in the pharmaceutical consumer goods; the increase in the number of the products in the market due to increased technological advancement which has made production easy. Easy availability and affordability of technology to manufacture pharmaceutical products in the 21st century has made it easy for new producers to enter the market which has increased the production of substitute pharmaceutical ...

McDonalds Product Line

McDonald’s is an American Company operating both domestically and internationally. It is the world’s largest hamburger restaurants and has more than 65 million customers. It has operations in more than 100 countries of the world. The company started as a small restaurant but with time it grew and developed to become the one among the world's Fortune 500 service companies. It offers plenty of products to its customer's something that helps us understand its product line better. Its product line includes Burgers, Breakfast products, Chicken, pork, beef and fish among others. This implies that most of its ...

The kids TV analysis is based on the cartoon programme “adventure time” which was aired on April 16th 2016. The code title for this episode thirty of season seven is “Lady Rainicorn of the Crystal Dimension”. The episode is set on T.V finding a hidden box which draws attention from Rainicorn. The episode is set in a green environment, showing the importance of conserving the nature. Children are made to realize the beauty that is created by the green environment. The plot is continuous and changes as the episode progresses. As the episode proceeds it is evident that the ...

Introduction

The NFL is an interesting game for both the fans and the players. The game attracts many people across America due to its competitiveness. The NFL thus acts as one of the factors that contribute to tourism in the United States since people move from different continents to feel the experience. A visit to the Moscone Center presents a person with an attention getter through the photos of NFL players displayed showing through the history of the game. An NFL fan would automatically captured attention through the photo set up at the top of the NFL site visited. I ...

Abstract

Television is a strong media form that can have significant influence to the minds of the minors. Behavioral and psychological effects of television have been documented in research studies, but what is most significant is how literature reviews demonstrated the impact of television shows in the communication of minors and their mindsets. Television, in its various media forms, has the ability to influence behavior and may result in persuasive effects in the use of words and other forms of communication in order to attract its viewers, especially the minors. As the young audience is exposed to television in its ...

We live in a world where toys are color-coded blue for boys and pink for girls. TV commercials for certain products food included are focused on men on one hand and others target women. Women have been cultured to be fond of “chick flicks” which are predominantly romantic comedies whereas men are meant to watch action movies and soccer. Roles and plays have been highly gendered. These cultural assumptions have been in existence since time immemorial. Therefore, the thesis by which this paper is guided is two-fold: there is a direct causative relationship between the cultural assumptions on gender ...

The first time I heard of the word model was on TV when I saw a number of ladies who pose or walk on the runway. These ladies were referred to as models. However, it has come to my attention that the word “model,” is not only used to describe the women on the runway, but has other significant meanings from the dictionary. Therefore, we are going to see that the word model holds more than a single meaning. First, it refers to an ideal person one would wish to follow or imitate. Many people try their best to ...

Primetime Program Analysis: AMC’s Better Call Saul

AMC’s Better Call Saul is a prequel or spin off to the critically acclaimed drama, Breaking Bad. It is a continuation of the themes of economic inequality, drugs and the usurpation of the American dream. Better Call Saul moves from Breaking Bad’s moral dilemma of a teacher at the verge of succumbing to cancer to a struggling attorney who has to contend with a rude and unwelcoming corporate world. It is an exploration of human vices that force individuals to break societal rules and in the end become outcasts. It tries to illuminate the problems inherent in ...

Communication

Introduction The National Football League or NFL is a professional American Football organization which consists of 3 teams that are equally divided between the American Football Conference and the National Football Conference (Jozsa, 2004, p. 270). The organization was found in 1920 and was named as American Professional Football Association before it renamed itself in 1923. They agreed to merge with the American Football League in 1966 and after that, the first Super Bowl was held. However, it was only considered a sporting event until 1973 where it began transforming into a culture. The Super Bowl is considered to ...

For Saussure (67), the linguistic sign is constructed through the relationship of two other notions: the signifier and the signified. The arbitrariness of this relationship is what advertisers take advantage of in subliminally showing a different meaning to their advertisements. The same can be seen in the advertisements for Axe’s Excite and Dove’s Go Sleeveless deodorants. Whereas the former’s Even Angels Will Fall ad conforms to the fantasies that men have regarding their masculinity, Dove’s commercial conforms to the supposed liberation of women by going sleeveless. Advertisers subliminally change this meaning by associating a different ...