Ever since the beginning of the concept of Corporate Social Responsibility (CSR), there has been a subtle (or not so subtle) power struggle between the profiteers and ethical regulators. According to an article published in The Economist (2009), the conflict between the ethical and commercial considerations of a company has always existed. However, before we further our understanding of the importance of CSR for the stakeholders and its impact on company's profitability, it is very important to understand what exactly CSR is.
Unlike the common misconception that CSR is all about shelving out doles for philanthropic purposes, CSR is not ...