Essays on Competitive Analysis

Business

Assignment 1. The Market Assessment.

Introduction

The subject of the current research is the company Express Oil Change & Tire Engineers and its office in Cookeville, TN. This company provides a wide range of the services for the car owners. The most popular service is a 10-minute oil change that also includes some examination of the safety and mechanical conditions of the vehicle (Range of Auto Services Offered). The company has been established in 1979 and throughout 37-years, it has grown into one of the leading automotive service providers. Nowadays, there are more than two thousand of the company’s offices ...

Vivendi

Introduction Vivendi is a content and integrated media group that is operating its business throughout the value chain of entertainment industry. The company incorporates its business operation from talent discovery to the development, production and distribution of its content. The company owns the Universal Music Group, which is the world leader in music industry, whereas it also owns the Canal+ Group which is a leading television group in France. It also produces international television series and movies and owns a French TV channel, which is also the biggest pay TV in France. Vivendi has also initiated its investments in ...

Abstract

The report focuses on the market analysis for Redbox Automated Retail, LLC. The company provides customers with Blu-ray, video game, and DVD rentals through a variety of automated retail kiosks/self-care kiosks located in various convenience, drug, and grocery stores. The main clienteles for the company include the gamers, family oriented renters, and youth renters. The company uses its different automated retail kiosks in meeting the customer demands of speed, cutting-edge technology, reasonable prices, new releases, and convenience. The environmental factors that affect the way Redbox Company conducts its business include the laws and regulations in the DVD, game, and ...

Competitive Analysis

This study uses the interview as the mode of collecting information to determine the nature of competition of one international agency and the competitive analysis criteria employed by the business. The interview is conducted by asking the management board of the foundation questions based on the competitive advantage strategies used by the company. The international trade in this interview is the Ford Company. This interview was conducted on a face to face situation. The meeting took thirty minutes. The individual interviewed was an employee of the Ford Company and basically in the department of strategic management and policy formulation. ...

Question One

The sales of the Lego’s movie themed products keyed to popular film franchises, such as Harry Potter, Lord of the Rings, and Spiderman are performing well according to the company’s main shareholder and the Chief Executive Officer Kjeld Kirk Kristiansen who has served the company from 1979 to 2004 (Lego). The increased sales can be attributed to the increased number of alliances with Walt Disney Company and Lucas Films, which is the creator of the popular Star Wars Series. According to my opinion, I think this was the right strategy for the company to adopt considering the ...

5. Application of the marketing STP strategy (segmentation, targeting and positioning). 6. The environmental factors influencing marketing 7. Use of the four Ps approach in marketing (product, price, promotion and place). 8. Analysis of the marketing ethics 9. Conclusion

Abstract

Apple Company has been one of the leading technologies in the world. It is a company whose products and services have been able to transform the way technology was viewed in the previous years. The company has been able to change the world, through the application of an advanced level of technology. This article seeks to market one of the ...

Westjet Airlines was created based on the idea of low cost model that was already practiced by Southwest Airlines. During its startup, the company identified how attractive the opportunities in the air travel industry were. One of the attractive opportunities was the need for cheap air travel options. After a thorough research, the company realized that it could offer low cost air travel services, with a mission of providing extra-ordinary environment for flying. In this industry, the company’s critical success factors are the employees, the customers, and the logistics. Described hereunder is the industry analysis with specific consideration of Social ...