Introduction
According to O’Connell (2011), Emirates Airline has had a wide market share when it comes to Middle East air travel and especially amongst the Arabian Gulf Carriers. However, the question is, where will Emirates Airline be in the next five years? Emirates Airline is a Dubai airline situated in the United Arab Emirates. On October 25th, 1985 Emirates Airline was established by the Dubai government with only two aircraft. By then, what mattered to them was quality and not quantity. To date, Emirates Airline has had a beautiful and fruitful trend regarding growth and development; this had been ...