Essays on Connoisseurs

Introduction - what is a subculture?

One particular term which is quite commonly used these days is ‘sub-culture’. One need to understand what is exactly meant by a subculture and how does the same have an impact on the socio-cultural frameworks in today’s world. A subculture is defined to be a specific group of people with specific behavioral traits who exist within a larger and more common culture . The subculture can be identified on the basis of ethnic, economic, social or regional characteristics and it needs to be highlighted that it is not always necessary that it will be formally enlisted or categorized by ...

INTERNATIONAL BUSINESS STRATEGY

International Business Strategy - The recent research in the coffee industry indicates growing trends in the consumption of the premium coffee in the developed and developing countries. This aspect is highly valuable for Espressamente’s (an Illy brand) strategic decision of increasing its international presence, because Illy is recognized as the best coffee in Italy, destined for the premium consumers (Alon and Lohwasser, 2012). Another reason that sustains Espressamente’s intention of pursuing an international expansion resides in the fact that despite the high competition existent in the coffee industry, the developed and developing countries possess a high potential ...

Introduction

The invention of the camera in the latter part of the 18th century became the pathway to create a new style of art called photography. Photography is the art of drawing using the light, a scientific process that relies in lenses to create a reflection of the images onto the paper. Since the invention of the camera, photography became even more popular because it is versatile and fast compared to painting. Photography became the avant-garde of the early twentieth century art not only in the United States but to the whole world as well. Photographers and artists often incorporate several themes inspired ...

Segmentation and Target Audience

Chateau Margaux is French wine brand which is known to be among the world's finest. The market segmentation for the Chateau Margaux is placed at high price and high quality. In the wine industry, the quality of the wine is determined by its price. A higher price means higher quality and vice versa. Chateau Margaux is an expensive wine with good quality and it is a luxury good. The target audiences for this wine are mainly connoisseurs and wealthy people who want luxury goods. For many years, connoisseurs have been the main target audience of the Chateau Margaux but in ...