Introduction
Kodak as brand has acquired legendary status, it has been the part of everybody’s life for so many years globally and the unbelievable journey that Eastman Kodak has travelled is aptly and image of achieving success, sustaining the success and also, the story of fall that began with the inability to move with the times and trends. The launch of Kodak as a company created a sensation and changed the face of the business in terms of creating a new a very profitable industry that will grow and grow with the subsequent launch of numerous products and services. The current ...