Introduction and Literature Review
Globalization has changed the face of the business world. In the past, companies worked, by and large, within their own local sphere of influence; the largest companies worked on a national scale, and only a select few worked on a global scale. However, as technology advanced and times changed, so too did the nature of business: today, it is more important than ever for businesses to make alliances in the global marketplace. These alliances are particularly important insofar as technological companies are concerned, because it is so common to have a lack of infrastructure compatibility between nations (Mendenhall and Punnett et al., 2000). ...