The purpose of a marketing audit report is to enable an organization to analyze and evaluate the effectiveness of the marketing department relative to the use of alignment skills, processes, and systems because these processes affect the return on investment. Information revealed from this process can disclose the need for opportunities that can improvement the present marketing processes. As an example, if a company desires to achieve a higher performance level in its business, there will be the need to increase effectiveness while also improving the return on investment (Patterson, 2009). This could mean that the organization needs to ...
Essays on Counterfeiting
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Worshiping celebrity heroes is a worthwhile activity. Discuss
As far as it can be remembered in the history of the world, human beings have worshiped others who seemed to be bigger than the general public. Apparently, such “larger than life” people have sought for inspiration, as a way of running away from the routine, ordinary lives, as well as hope. In the current day, in the U.S., people have taken this practice to a higher new level. For instance, the social media such as Twitter and Facebook have greatly driven the fascination of wishing to know more about the lives of the celebrities (Cashmore, 2006). Notably, some ...
People are naturally drawn to all things beautiful. In purchasing bags for instance, most people look for something that is appealing and trendy. These days, people have also come to include durability to what they consider beautiful, as with products and other merchandise. This explains why despite the exorbitant amount that comes with products like Louis Vuitton, Gucci, and Chanel, to name a few, consumers still buy branded products. The logic behind this buying trend is that if a product carries a name that has withstood the test of time and the tough market competition, the consumer gets the assurance that the ...
Globalization is a dynamic process whereby countries tend to step up its various sectors majorly communication, leading to integration in different perspectives. This process has for many years been appreciated for its advantages. However, Globalization has in the current days become a threat to many countries due to the disadvantages that it brings about. For instance, if a country integrates its economy, the results may be the attraction of investors, whose aim is not only to invest, but also to accomplish their ill missions. Some people may come into the country as investors but with a hidden agenda of terrorism or other illegal ...
1. What factors might make some industries harder to pioneer than others? Are there any industries in which there is no penalty for late entry?
Entry into an industry is determined by several factors. One of the factors is the observation of the set conditions for entry in the industry. For example, capital size and level of production may be some of the conditions. Technology awareness may be another key factor in entry into an industry (Cantner, 2007). As a method of controlling late entry, many industries impose charges on late entry curbing the behavior. It is termed as ...
- Globalization and burgeoning technology/innovation that shrink product-life-cycles, coupled with global competitor’s quality and price, brings goods to the USA adding to 80-90% mega-competition for most consumer goods sold in USA, compared to <25% in 1950’s. Equally, global companies compete severely and challenge US firms abroad. - The U.S. and Eurozone economies play major roles in the world economy and are crucially important for each other’s prosperity. The two sides combined account for around 40% of world GDP, over 25% of world trade, 60% of world foreign direct investment flows, and 60%-70% of ...
Charges against Gorski
According to the case at hand, Gorski has a lot of federal charges against him. As the U.S. Attorney responsible for the case, the federal charges that one is most likely to levy on Gorski are as follows: - Using encryption in aid of a crime: The scenario poses a situation whereby Gorski refused to provide the authorities with the encryption key. As such, he appears to hinder the investigation process. Any instances whereby an individual knowingly refuses to comply with authorities in the investigation are likely to attract charges of non-compliance. The particular instance may have such charges levied on ...
Identity theft is a fraud-related crime that primarily involves an individual accessing and at the same time misusing another person’s identifying information (Morton, 2014). In this case, the information might even include pin numbers, credit card information as well as social security numbers. This information might be accessed through illegal and unauthorized access to government and even financial institution or through identity theft. As an attorney, I would charge Gorski as an identity thief since the cards in the briefcase contain identities of other individuals. Counterfeiting is another crime that involves goods and services that appear as if they ...
Educational Institution
Correspondence concerning this paper should be addressed to Student Name, Introduction Pirated software is on the rise. With the introduction of the internet and the various technological advances, it is even easier for individuals to illegally copy and use unlicensed software. The Business Software Alliance (BSA) defines software piracy as an “intentional act of an individual or organization to obtain software through illegal means” (BSA, 2014). Pirated software may include copied DVD’s, downloaded materials from the internet, and software installed on multiple computers that was only registered for a single use. All of these acts constitute piracy ...
Introduction
The tag dangerous good from China is a term used to refer to the inferior and counterfeit goods that have become dominant in world trade. The issue of counterfeit good has become a global crisis in the recent years. Based on the Counterfeiting Intelligence Bureau (CIB) study, it is realized that, counterfeit products account for up to 7% of World trade. Even though, the percentages cannot be substantiated due to the secretive nature of this market, the figures are expected to rise by 2015 worldwide. Despite the war against counterfeiting, the pirated products could rise to USD 200 billion in the ...
Introduction
Background Established in 1941 as a small family-owned business, Coach morphed into a fashion brand over time, providing superior quality fashion goods of modern and classic style. It started operating its own exclusive retail stores in 1980 (Coach Inc., 2014). The Coach brand was sold to Sarah Lee in 1985, and since then, the company has undergone a rapid expansion. The product portfolio of Coach included luggage, briefcases and other fashion accessories, apart from its original men’s and women’s leather bags. Until 2000, Coach mainly operated its stores in the USA before starting to expand into international markets like ...
Charges against Gorski
According to the case at hand, Gorski has a lot of federal charges against him. As the U.S. Attorney responsible for the case, the federal charges that one is most likely to levy on Gorski are as follows: - Refusal to cooperate with authorities: The scenario poses a situation whereby Gorski refused to provide the authorities with the encryption key. As such, he appears to hinder the investigation process. Any instances whereby an individual knowingly refuses to comply with authorities in the investigation are likely to attract charges of non-compliance. The particular instance may have such charges levied on Gorski ...
Inniskillin and the globalization of Icewine
Introduction Inniskillin was created by Ziraldo and Kaiser in Canada in 1975. It became known over the world for its famous award-winning product known as the Icewine. Inniskillin earned popularity when it won the high-status awards like the 2004 “star product of the year” at the event titled, the “Frontier Awards Events.” Booth, Colomb, & Williams (2008, p.108) imply that a good research paper makes claims, backs them within reasons from reliable sources, supports them with evidence from reliable sources, and explains the reasoning principles. Therefore, in answering the case study questions, the paper presents claims, backs them with reasons, ...
Introduction to RFID
In the world today, the RFID i.e. Radio Frequency Identification Technology has become a mainstream application and no longer an obscure one. The RFID application now enhances the quick handling of manufactured materials and goods. The Radio Frequency Identification Technology makes it possible to carry out identification from a distance without requiring a line of sight unlike the barcode technology. The RFID also supports many set of unique IDs compare to barcodes. The RFID also gives room for the application of additional data which may include environmental factors example of which is the temperature, it may also include data like the product ...
There are a wide variety of different ways that consumers can participate in the spectrum of behaviors sometimes referred to as “consumer misbehavior.” Consumer misbehavior runs the gamut from criminal behavior like shoplifting to the compulsive behavior of a shopping addiction. Fullerton and Punj (1997) note that consumer misbehavior has long been accepted to be a problem in the retail world, but that little research has been done on the issue. The most common type of consumer misbehavior considered by researchers is usually shoplifting, but perhaps that is because this type of behavior is very easy to track; other types of consumer ...
Anabolic steroids can have a positive effect on health in patients who suffer from impaired hormone secretion or progressive disorders that waste tissue, but because they are associated with substance abuse and a variety of physiological and psychological disorders, anabolic steroids are controlled substances. Obtaining, selling, or possession of anabolic steroids without a prescription illegal in most countries, and all major sports organizations prohibit the use of steroids for enhancing performance. However, legalizing steroids could have positive effects on public health because implementing appropriate quality control and health education regarding steroids could reduce the instances of myocardial infarctions, viral infections, liver disorders, ...
Team Names:
Executive summary (3) Introduction.. (3)
The advantages of purchasing. (4)
Chinese counterfeit electronics Demerits of purchasing Chinese electronics. (5) Key findings and recommendations. (6) Conclusion.. (7)
EXECUTIVE SUMMARY
The main aim of this report is to demonstrate some effects of counterfeit Chinese electronic devices to the consumers. The report generally targets the overview of Chinese counterfeit electronics devices, and the effects it has caused to the economy of most part in the world. The term counterfeit product can be defined as manufactured products that closely look like the original product. Hence, the counterfeit products may have the trademark and copyright infringements of ...
Question 1
One of the ethical philosophies that best fits my ethical framework is virtue ethics. One of the good things about virtue ethics is that it focuses more on the integrity of the individual rather than the actions. A person’s actions do not necessary define him or her. The person’s character traits are mostly important. Thus, any actions that are done by an individual cannot be attributed to just following the rules. Further, rules and regulations in any business setting will help evaluate the character traits of an individual. Additionally, using virtue ethics, one can be able to ...
Our society is addicted to fashion labels and items of luxury, yet not everyone can afford these products. When they can’t afford the high-end designers like Louboutin or Louis Vuitton, where do they turn? Sometimes people make due with cheaper brands, but there is another option. They can turn to imitations of these products and buy counterfeits. Not only that, but some people who can afford these luxury items are deceived in buying counterfeits from reputable stores that unknowingly purchased these counterfeits. The subject of fashion counterfeiting came to me a few months ago in my Fashion Survey class. ...
Article Review
Hilton, Choi, and Chen’s article in the Journal of Business Ethics, “The Ethics of Counterfeiting in the Fashion Industry: Quality, Credence and Profit Issues,” discusses the ethical dilemmas that persist in the fashion industry relating to counterfeiting of fashion goods. The immensity of counterfeiting is illustrated by the authors’ example that “Worldwide the International Chamber of Commerce estimates that seven percent of world trade is in counterfeit goods and that the counterfeit market is worth $350 billion” (345). They identify the possible ethical basis for analyzing fashion counterfeiting as utilitarianism, distributive justice, the Moral Rights of Man, and ...
The Irish Department of Justice and Equality defines organised crime as “as an element of criminal activity carried out by criminal organizations that have as their main purpose the commission of one or more serious offences in order to obtain, directly or indirectly, financial or other material benefits.” When comparing organized crime to white-collar crime it immediately becomes obvious that these areas of crime over lap. One way that white-collar crime differs from organized crime is the organization itself, which can also involve individuals, companies or very ad hoc groups. . While some of the entities that commit white-collar crime ...
Introduction
The issues that surround the protection of intellectual property continue to prevail as the intangible nature of intellectual property makes the limitations of its proper use hard to identify and delineate. Especially in this age when technology enables intellectual property to be created in so many digital formats, such properties can be even harder to safeguard. Although laws are created to define and limit the correct and proper use of intellectual property, these laws are not always enough. To strike a balance, the proper use of intellectual property can be ensured through compliance to these laws combined with a person’s ...